My name is Johnrille.
The copywriter who rewrites product descriptions for brands who didn’t ask for it (but probably needed it) … tells aliw stories on Substack (that people secretly enjoy) … and the madman who invented ‘Campaign Test Drive’ to prove old-school selling principles still hit hard (or even harder).

This is me in my flow state when...
I make people adore your business with fun, reliable copy.
If you’re an intermediate-to-advanced sports studio, entertainment space, or hobby shop owner… this could make your business immune to “slow months”.
Join my email list if you wanna see how I do that.
Yes you have to join.
I mean, you’re already here…
And if I’m right, there are two reasons for that. (1) You need a direct-response copywriter, or (2) you’re curious about me or what I do.
Sadly, you can’t satisfy either of those with merely skimming.
So join my email list.
It’s literally the best way to see more of what I actually do.
- You’ll get the free simulated sample of a launch which contains the type of emails your audience SHOULD be receiving from you to make them care about whatever you offer.
- You can get the 3-word principle that you could apply to your marketing right now that will blow your competition out of the water.
- You’ll receive regular broadcast of my emails where I share tips on how to write bond-building messages to fill your biz with loyal, buying enthusiasts. (Same strategies I pull out of my copywriting bag to run my own business)
When you’re in my list, I’ll send you regular emails.
I’ll share goodies that you can apply to your email marketing. And by goodies, I mean sales and marketing principles that I actually use for businesses.
Which will be quite meta because I’ll use the same principles in selling my service in every email
(Yup. I will sell you something. But I WON’T spam you. Ever. I hate that.)
I will write you stuff that I think is cool.
And I think people find them cool as well.
Here’s what they’re saying:
“Top tier from the landing page palang”

“Nice copy!

“Aliw basahin yung newsletter mo”

“HAHAHAHA”

“Imbes na magpanggap sa work, binasa ko mga blogs mo”

“Gah damn”

“Tambay ako sa blogs mo”

“Whatever you say boss”

⬆️
I’m saving a spot for you in case you have nice things to say about what I do.
And, speaking of what I do, you can actually see it in action when you opt in to my list via Campaign Test Drive.
It’s a no-brainer if you came here curious about my copywriting knowledge.
Signing up for free will let you feel what it’s like to receive emails that build trust.
Emails that don’t shy away from selling to people who already know what you do.
In a nutshell, Campaign Test Drive will show you how you can fill your business with customers without feeling the need to keep chasing new ones on social media.
If it feels right to your CEO brain?
Join the test drive by entering your Name, Email, Date of Birth, Place of Birth, Childhood Crush, and Your Most Embarassing Moment.
Kidding. It’s just your name and email address.
Just go check what it’s all about.
